Following a successful pilot in the UK market, Syngenta Crop Protection has decided to roll-out digital pens to its UK sales force.

The company, one of the world’s largest agribusiness companies with annual sales in excess of $7 billion and who sell seeds and crop protection products to farmers via a network of distributors, will use PaperIQ’s technology to help their sales force.

Commenting on the roll-out, Syngenta UK’s Operations Support Manager, David Ashton, said: “We are delighted with our success to date with digital pen and paper technology. It enables our sales team to become more efficient in their day to day activities. By using this technology we have also been able to demonstrate that we can reduce the time spent on administrative tasks and therefore help improve their work / life balance. We have been impressed with PaperIQ’s technology and support during this project.”